you should be emailing your listYou Should Be Emailing Your List

If you’ve been in marketing (affiliate, network, online, or some form of mlm) you have heard the statement above over and over.  You should be emailing your list. In order to build your tribe and connect, your list has to know that you exist.  Too often we build a list and the list sits there. Then a promotion starts on and boom,  you start advertising to your list.  At this time you want everyone on your list to buy your product.  No relationship established and now everyone should buy from you.

The wrong move.  You want to add value to your list ever chance you get.  You want your list to know you are real and not just using them.  By not emailing your list you are living money on the table, when there is money involved and you are placing a gap between you and your list.  If you have not emailed you list in a while, now is the time to start.

How often should you email your list?

Before I go into how often you should email your list.  If you have not email your list in a while, the first thing you need to do is re-establish your relationship.  Reintroduce yourself to your list.  I will go into that a little later.  Not to long ago, a rumor was traveling through the marketing world that emails are dead.  Contrary to the truth.  Just about every notifications you receive is through an email.  Corporate america emails customers daily.  When I open my personal email box I see educational emails, bill notification, did you know emails, weather apps emails, and more.   I receive these emails up to 4 times a day – “overkill.” So when I see these emails I don’t open them, I hit select all, deselect the ones I want to read, and hit delete.  The ones I want to read comes in once or twice a week. So, if people are saying email is dead, ask them to look in the inboxes and tell me what they see there.  How often you should email your list?  At least 5 to 7 times a week. However, there are exceptions to this.  These exceptions are when you notifying your list about a special training or webinar.  Usually, you can email your list one hour before and a half an hour before everything starts.

Reintroduce Yourself

If you have a list and want to reacquaint yourself your do not focus on a selling a product.  Yes this can come later; however, not in the beginning.  So, what do you do?  Give them value.  Let them know what you know.   If your niche is weight loss send an email daily about meal plans and workout routine.  For example, “did you know if you eat this daily this will happen.”  “If you interested in tighten up you abs; here is a new routine.”  The same with network marketing.  “I found this cheat sheet and want to share with you.”  If you are uncomfortable, use a great system that provides value for you. Think free when you are trying to reintroduce yourself.

How Long Should Your Email Be

As I mentioned before, the average Joe is receiving approximately 20 to 50 emails daily.  What are the chances of getting your email read – slim.  My recommendation when sending emails to your list is to keep it simple and to the point.  Use the “4 W’s” and 1 “H” rule… What, When, Where, Why, and How. All 5 will not apply each time; however, it will allow you to get your message across quickly.  I am more apt to read a short email that gets to the point than a long email that drags things out.  So, how long should your emails be?  You decide.  If you are making things up and the content is not flowing well, it’s time to stop.

Learn More About Email Marketing.

Remember:  Good Things Come To Those Who Repeat.  You Should Be Emailing Your List!

Be sure to leave a comment and let me know what you think.

As always …… I am here to help, so feel free to send me an email if you have any questions.

Priscilla Fauntleroy

Priscilla Fauntleroy
Fauntleroy Marketing Strategy
Email: pfauntleroy@fauntleroymarketingstrategy.com

P.S. If you don’t have any people to recruit or have less than 10 people in your business, you should take this training. – Get Mastery Now

 

Remember, You Should Be Emailing Your List

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